HIVEX 2015 workshop: Connecting the dots in media

Hamilton Media Guild will be hosting one of the seven workshops at the fifth annual HIVE X young professional conference on October 31, 2015.

Click here for full conference details.

Workshop details: Connecting the dots in media

Want to pitch to media and have the good work of your organization recognized? Wonder what makes a newsworthy story? Find out how you can develop a media pitch that gets attention.

Connecting the dots in media is a hands-on workshop that will teach you the elements of a savvy pitch. You will also have the opportunity to pitch your stories to a panel of media experts comprising of representatives from The Hamilton Spectator, CBC Hamilton, CHCH, CHML, and Cable 14. Through this workshop, you will master the do’s and don’ts of the story pitching, allowing you to distinguish a newsworthy story that is timely, fresh and relevant to a wider public.

Workshop time: 11 a.m. to 12:30 p.m.

What will be covered:

Anatomy of a perfect pitch

–      How to pitch a story

–      Timing of pitch

–      What not to do is as important as what to do

Presenters:

Jane Allison

Jane Allison
Manager of community partnerships
The Hamilton Spectator

Jane became the Manager of Community Partnerships in October 2005, after being at the Hamilton-Wentworth District School Board for almost nine years in the role of Public Relations Officer. Prior to that role, she worked in various communication roles at Westinghouse Canada and taught at Sheridan College. In her current role at the Spectator, she connects the paper’s organizational goals with the community’s needs and plans programs and partnerships to further mutual goals, working with more than 100 local organizations each year. Reach Jane at jallison@thespec.com and follow her @JaneattheSpec

 

Cheryl StepanCheryl Stepan
Editor
The Hamilton Spectator

Cheryl Stepan is an editor at The Hamilton Spectator. She is responsible for the Saturday paper, the photography department, Hamilton Business magazine and special projects. She has been the editor of the business section, the arts and lifestyle section and, prior to that, a reporter covering everything from crime to politics. Before joining the Spectator, she worked at The Standard in St. Catharines and The Edmonton Journal. She has a journalism degree from Ryerson University and a double major in French and history from the University of Regina. Reach Cheryl at CStepan@thespec.com and follow her at @cherylatthespec

Panel expert:

  • Mike Cameron: Producer, Cable 14
  • Samantha Craggs: Reporter, CBC Hamilton
  • Carly Conway: Assignment editor, CHCH News
  • Jeff Storey: Program & news director, AM900 CHML
  • Jane Allison: Manager of community partnerships, The Hamilton Spectator

Mike CameronMike Cameron: Producer, Cable 14

Mike has 40+ years of multimedia experience, including radio, television, internet/social media, and a radio-print hybrid, in production, programming, and management. He’s been a producer of public affairs programming at Cable 14 for eight+ years and is one of the many, in recent years, who have made the big move down the QEW from Toronto to Hamilton. He now lives in the North Kirkendall neighbourhood in Hamilton’s west end. Mike has also taught a community college course in commercial radio production and received a Train the Trainer certificate from Mohawk College. And, he is a Hamilton Arts Council and Open Streets Hamilton board member.

 

Samantha CraggsSamantha Craggs: Reporter, CBC Hamilton

Samantha Craggs is a veteran journalist who works at the CBC in Hamilton. She’s had an exciting and varied career, from stints as an on-air radio reporter to several years writing for daily newspapers, including the St. Catharines Standard and the Belleville Intelligencer. She has even covered the video game industry full time. She has also worked for the other side of the story-pitching equation, spending three years working in communications at Brock University.

 

Carly ConwayCarly Conway: Assignment editor, CHCH News

Carly’s first real introduction to Hamilton came back in 2011 when CHCH News hired her as a news writer. A year later she took on the role of assignment editor, and along with that gave up the commute from Toronto, moved into downtown and now proudly calls herself a Hamiltonian. In her role on the assignment desk, Carly is constantly keeping track of and tabs on the many goings on in Hamilton, Halton, Niagara and beyond. That includes (but is certainly not limited to): breaking news, City Hall, court cases, art crawls, the latest new restaurant/shop/development to hit the city. Carly is a graduate of Western University and Ryerson University, and is orignally from Mississauga. She also teaches ice skating in her spare time.

 

Jeff StoreyJeff Storey: Program & news director, AM900 CHML

Jeff Storey is the Program & News Director at AM900 CHML, Hamilton’s leading news/talk radio station. Jeff has worked at CHML since 1994 and after 10 years on the air as a News Anchor and Reporter, moved into management in order to direct the talent. He has managed the likes of talk show greats, Roy Green, Bob Bratina and Bill Kelly.

Jeff can still be heard on CHML, as a guest or analyst, dealing with important issues, such as, media ethics, politics, the influence of young entrepreneurs and the power of social media.

Jeff is the President of The Children’s Fund, a registered charity, that raises money for underprivileged children in Hamilton & Burlington. To date, the charity has raised more than 5 million dollars.

Jeff volunteers on various boards including the Hamilton Media Advisory Council, which he has been a member of since 2002. In his free time, Jeff loves to play golf and cheer on his Montreal Canadiens, Toronto Blue Jays and Hamilton Tiger-Cats. Jeff resides in Hamilton with his wife and daughter.

 

Jane AllisonJane Allison: Manager of community partnerships, The Hamilton Spectator

Jane became the Manager of Community Partnerships in October 2005, after being at the Hamilton-Wentworth District School Board for almost nine years in the role of Public Relations Officer. Prior to that role, she worked in various communication roles at Westinghouse Canada and taught at Sheridan College. In her current role at the Spectator, she connects the paper’s organizational goals with the community’s needs and plans programs and partnerships to further mutual goals, working with more than 100 local organizations each year. Reach Jane at jallison@thespec.com and follow her @JaneattheSpec

Hamilton Media Guild

Hamilton Media Guild (HMG) is a local platform that aims to connect both emerging young professionals and media industry experts to explore and develop leadership potential in their field.

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