At our one-year anniversary, keynote speaker, Andrew Gerrior of Fresh FM provided some key insights on how you, as a consumer, can win at media.
On that note, we asked attendees how they “plan on doing media differently in 2015.” Below is a compilation of their answers to our question.
Photos by: Cassandra D’Ambrosio
Sadie Wolf, Communications Coordinator (Canadian Beverage Association)– I plan on proactively seeking small businesses in the community to help them find their voice through the PRLens. I also plan on promoting my brand and dedicating more time to my entrepreneurial endeavours and professional development.
Nick Fotache, Marketing strategy (RevUp Group) – I’m going to hire a lot of young talented people to work for me from Hamilton. I think there is a lot of untapped talent out here. A lot of big cities are harnessing young professionals, but I don’t feel Hamilton is doing a good job of that. My company will be the one that is going to give Hamilton talent an opportunity to shine.
Chad Fullerton, Founder of Fullerton Media, Co-founder (Hamilton Freelancers Association) – I’m going to focus a lot more on helping fellow entrepreneurs grow their freelance businesses through video, webinars and live coaching sessions. Also a lot of attention on building my email list through quality value-driven content. So, I plan on doing media differently by creating more interactive content. It’s going to be an exciting year!
Krista Schwab, Secretary (Communication Studies & Multimedia Student Society), News editor (The Silhouette) – I think that everyone, including myself, should focus on being more active on Twitter. Twitter is the perfect medium for connecting with others, and those in your field. So I feel that making connections through Twitter is a great way to do media in 2015. We should share each other’s content, and by doing this, you can get noticed, and your efforts will come a long way.
Summer Martin, Blogger (The Duchess Blog), #NotFlatt personality – Right now, I have a blog called “The Duchess Blog” and it was made for girls who want to talk about different things. I wanted to focus on different topics from feminist issues to music that is not on the top 100 lists. In 2015, I want to expand my blog so that girls of all ages and backgrounds can write into it. This will make it a collaborative blog, and help aspiring Hamiltonian writers. I also think it is a good way to get young females blogging to build their portfolios.
Erica MacKay, Principal at NICHE for design inc. – I’m going to ramp up how effectively I’m using media for my business. I’m on Twitter, Instagram and other platforms, but I’m going to be a little more targeted about what I’m posting. I plan to be more consistent with my messaging on all of these platforms as well.